One of my recent posts talked about resumes and networking, and that chat still applies…and will continue to apply throughout your professional career.
Ø Never stop networking. Just like houseplants and goldfish, your networking contacts have to be nurtured and nourished…keep them alive by keeping them fresh.
Ø Update your resume…regularly. When you do something that you feel reinforces your case for being hired, add it to your resume…if necessary, remove something that’s older and possibly less relevant today.
And here’s more for your “to-do” list.
I constantly remind my students both at Curry College, where I head the undergraduate Public Relations Concentration and teach most of the PR courses, and at Regis College, where I teach in the graduate Organizational and Professional Communicationarea, that I’m always reading…both for pleasure and for work/pleasure.
I read and write reviews of new PR and marketing books for Emerald Publications’ Journal of Consumer Marketing and Journal of Product and Brand Management. This hobby/ habit keeps me up-to-date on current trends in the public relations field as well as connects me with thought leaders in PR, social media, and marketing.
You should do the same. You want to be regarded as an up-and-coming ”superstar,” don’t you? Expanding your knowledge through reading is a way to accomplish that.
Send handwritten (legibly written) notes to folks that you’ve met recently at the networking events you’ve attended (you have been networking, haven’t you?!?).
As I’ve said time and again, the holiday season is especially suited for note-writing. You find a nice holiday card, write your note, address the envelope, stick on a stamp, mail it…Done.
And start becoming more visible on social media and other opportunities for commenting. If you read and are interested in others’ thoughts online and elsewhere, take some time to comment…to express your own thoughts. Communication is just that…communicating!
I’m going out on a long, thin limb here, but I’m going to suggest that, in your reading (see # 1), you probably came across some companies that caught your attention because of the work they do or the people who work there…both legitimate reasons to look at a company for possible employment.
Use your computer for something besides posting snarky comments and suggestive photos on Facebook or tweeting profanities about your favorite sports team’s massive mistakes.
Do some research on the companies or the people that caught your interest. What’s their background? What do they do that you think is exciting or that you know something about?
Not only does this knowledge give you some talking points in an interview (informational or job). It’s a lotmore fun working with someone whose products or services are something you’re interested in! I once did public relations for a cemetery…for a very short period of time. Nice people; obviously a needed and important service. It just didn’t work for me.
So there you have it…reading, writing, and research. It truly can be as simple as “one…two… three wise moves.”
Happy Holidays! Mele Kalikimaka! Maligayang Pasko! 聖誕快樂!