I realized something recently as I wrapped up the first day of fall semester at The University of Tampa…I love what I’m doing!
I’m teaching two Communication classes this semester… “Introduction to Organizational Communication” and “Introduction to Public Relations.” In all my years back in Massachusetts, I had never taught Org Com, so this has been a new experience for me. I’ll have to say I’m not “in love” with the course, but it’s okay, and I’m kind of getting into the groove with it. The PR course, on the other hand…well, D-UH.
The students in both classes are pretty cool. It’s the first day, and I’m a relatively new face on campus, so they’re trying to figure out just what kind of teacher I’m going to be. Ditto on my side…I go through this every semester with new classes and new faces. The first day of the semester is like a first date… it takes a while for both sides to make up their minds about the future of the relationship.
But something happened at the end of the PR class that brought into focus why I continue to do this “teaching thing.”
For starters, I don’t get all academic-y in my approach to teaching. I don’t get googly-eyed about theoretical stuff…my focus is on reality…This is what happened…This is what we did about it…This was the result of our efforts.
So in my PR classes since the beginning of time, I’ve started from Day 1 with stories about things that I dealt with in my past life as a PR guy for various types of organizations. I give a little background; then I give the details of our actions. Then I circle back and emphasize that success was the result of some skilled PR folks doing what they do best…solving problems.
I then tell the class that this is what I’m going to do in this class. They’re going to hear about/learn about situations that threatened the ongoing success of an organization and then they’re going to be challenged to describe how they would handle the situation. Real life, real time problem-solving.
Well, at the end of today’s introductory PR class, two students came up to say how excited they were about this opportunity to learn more about a possible career path that they had heard about but really didn’t know much about at this point.
I assured them that, by the time we completed the semester, they would have a pretty good idea whether or not they wanted to…as I loved to describe it at Curry College, where I headed the PR Concentration and taught most of the PR courses…“come over to the ‘dark side.’”
I also assured them that the world is absolutely NOT going to come to a screeching halt if either of them decided they really didn’t want to do this “PR stuff.”
We wrapped up our chat and, as I was walking out of the classroom, it hit me that this is exactly why I have enjoyed teaching for the past almost (Holy COW!!) 20 years. Public relations has been and always will be my passion. I’ve seen how organizations can truly benefit from well-managed PR programs. More important, I’ve seen how PR can help everyone inside and outside the organization gain a deeper appreciation for its existence. I have been allowed, as a professor, to share that experience.
And, in the end, I’m encouraging young men and women, all of whom I truly believe are going to be amazing successes, to find their own passion, whether it be public relations or social work or whatever. And I’m committed to making this happen.
That’s why I teach!