Buckle Up, Sport…It’s Going To Be A Bumpy Ride

Publication1Okay…we’re limping slowly to the end of summer. I wrapped up my summer semester course (online) this week and am in the final throes of calculating grades. It’s been a good class (in my head, of course), and I had a chance to virtually meet some up-and-coming communication professionals heading toward graduation from The University of Tampa.

I’m not entirely sure that they understood the underlying message each time I said to one of them or to all, “Let me know what I can do to help you,” but they’ll figure it out pretty soon.

The “world” outside the campus gates is changing dramatically and rapidly. As the (now-stock) phrase goes, we’re experiencing a “new normal.” Businesses are scrambling to adjust to new ways of operating as well as new expectations from both customers and employees. And it seems like something else pops up just when you’re finally coming to grips with your most recent adjustments.

So why am I talking about this? Simple. These often-eagerly-hopeful young men and women who I’ve had the pleasure of meeting are looking to us…the “older, experienced generation”…to help them get a start in the career field that they have chosen.

This expectation, however, anticipates that we have a solid understanding of just what the job market is going to be like in anywhere from six months to a year and where the opportunities might lie. Which means, in turn, that we have to be solidly plugged in to the specialty area(s) where we got our own experience…as well as the general market.

It’s not a hopeless situation, I hasten to say. It will be more difficult without doubt. But it’s not a lost cause. We, as mentors/advisers/sounding boards for our eager disciples, just have to ramp up our own networking initiatives to ensure that we’re on top of as much as possible before dispensing advice to our eager audiences.

The best way to describe the whole situation is “Buckle up, sport. It’s going to be a bumpy ride.” But good things WILL happen. You just have to believe in yourself.


About kirkhazlett

35+ years' federal government and nonprofit organization PR experience followed by more than 20 years' undergraduate and graduate college teaching experience. Community and media relations expertise, as well as a fanaticism for quality service and customer satisfaction. PR for healthcare and member services organizations ranging from Blood Bank of Hawaii to Medical Area Service Corporation to Boston Harborfest. Consulting services for Manila and Singapore Red Cross.
This entry was posted in public relations. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s